Server-Side Tracking Vs. Pixel Tracking - Which is Better?
Tracking conversions throughout several platforms is a day-to-day battle for eCommerce marketing experts. As personal privacy guidelines get more stringent and web browsers restrict tracking capacities, exact information becomes more difficult to catch.


Pixels are very easy to set up, but can be blocked by advertisement blockers and personal privacy devices. That's why marketers are turning to server-side tracking services like Meta's Conversion API.

Advantages of S2S Tracking
Server-side monitoring (S2S Tracking) is an information collection approach that takes the burden of collecting and processing individual info off the customer's internet browser. This leads to better performance, improved individual experience, and the capability to follow data privacy regulations.

By loading a tracking script directly on the server, S2S tracks interactions without counting on third-party cookie or pixel tags. This makes it much less prone to errors as a result of internet browser constraints and advertisement blockers and gives extra control over what data is shown each vendor.

It likewise allows services to categorize data qualities based on function and legal grounds, which makes it simpler to adhere to data privacy laws. However, executing S2S Tracking requires a large investment in hardware and software as well as specialized personnel. This makes it an expensive alternative for smaller sized brand names. In addition, the first arrangement can be lengthy. Nevertheless, once the system is running, it can supply precise information to all advertising channels in real-time.

Advantages of S2S Postback URL Tracking
As a result, it supplies reputable conversion monitoring for iGaming associates to enhance campaigns, decrease wasted ad invest and raise ROI. It likewise uses exceptional accuracy and reliability contrasted to Pixel Monitoring which is why it's the recommended approach for a lot of affiliate platforms, networks and marketers.

Pixels are very easy to establish as they only require a piece of HTML code in the conversion web page, nevertheless they are commonly limited by browser constraints (e.g. cookie-blockers and Safari ITP) causing unreliable tracking and less specific acknowledgment. Furthermore, pixels can be easily blocked by ad-blockers, bring about personal privacy issues for users. S2S is a much more trusted and exact tracking method that removes cookie-based constraints and guarantees user information security while also providing boosted safety and security features for fraudulence avoidance. This makes it a terrific choice for high-stakes projects and app installs where a precise conversion matter mobile user engagement analytics is necessary. S2S can likewise deliver more exact attribution information for mobile projects and ad distribution.

Downsides of S2S Pixel Tracking
Pixel monitoring functions by placing an item of HTML code on your site that sends information to the ad system. It's fairly very easy to establish but is prone to protection dangers like being blocked by advertisement blockers and being inaccurate due to internet browser settings like restricting third-party cookies or Apple's Intelligent Tracking Avoidance (ITP).

Server-side tracking bypasses these limitations by sending out conversion information straight from the analytics platform's web server to the individual's device. This enhances tracking precision and allows organizations to capture offline conversions such as call or in-store deals. Server-side monitoring is likewise more safe and helps services comply with rigorous data security laws like GDPR or CCPA.

As personal privacy policies end up being more restricting and browsers restrict tracking capacities, marketing professionals require a much better means to monitor their projects. This is why more marketing experts are shifting far from pixels toward innovative analytics server-side tracking.

Final thoughts
Server-side tracking is the method to go with data-driven marketing. It bypasses internet browser restrictions, advertisement blockers, and personal privacy settings to accumulate and send real-time conversion data to analytics systems. It is more trustworthy, secure, and precise than pixel monitoring and offers services more control over their data collection procedures.

With ad stopping and personal privacy rules obtaining extra strict, marketing professionals are looking for options to typical pixel tracking. Server-to-server tracking is one alternative that provides significant advantages over pixel monitoring. It's more robust, future-proof, and enables you to record a larger quantity of conversion information throughout platforms. Nevertheless, it calls for a considerable investment in framework and technological knowledge. Luckily, remedies like RedTrack offer ready-made web servers that can incorporate with major analytics platforms without the requirement for substantial growth resources.